Liquid Death’s deal with Amazon in 2021 accelerated their business growth.Ĭessario said Liquid Death recently passed an important metric Amazon uses to decide when to sell a product wholesale. Liquid Death’s Mountain Water and Sparkling Water are currently sold in major retail stores in the U.S., including Whole Foods, Target, and 7-Eleven. At the same time, 10% of the profits from each can are donated to help kill plastic pollution. Liquid Death has partnered with a handful of non-profit organizations to further its efforts to curb climate change. Consequently, plastic ends up in landfills or else in nature, where it breaks down into tiny particles that pollute ecosystems, food chains, and our bodies. This is partly because plastic comes from petroleum or natural gas, most of which is never recycled, and it is not currently biodegradable. Aluminum cans are more environmentally friendly than boxed or bottled water. But the brand is deadly serious about one thing: killing plastic.Ī report from Aluminum Asociation has shown that 73% of an aluminum can is made of recycled material. Liquid Death might be taking a funny and playful approach when marketing the brand. Liquid Death’s Higher Purpose: Plastic vs. Their newest level of brand partnership is that with Tony Hawk to sell a limited edition line of skateboards infused with the legendary skater’s actual blood! Since then, Liquid Death has partnered with a handful of celebrities, such as Jow Manganiello, Steve Aoki, and Wiz Khalifa. Some of them included the Dollar Shave Club’s founder and CEO, Michael Dubin the Twitter co-founder Biz Stone and Jen Rubio, the co-founder of the luggage brand Away. When Liquid Death first launched in 2019, the brand was backed by many tech notables. Talking about some “extremes,” Mike Cessario had the face of a random Liquid Death customer tattooed on his arm after the customer chugged a can of Liquid Death water under 15 seconds for 365 days! The heavy metal album includes songs like “Fire Your Marketing Guy” and “I thought this was alcohol.” In 2020, Liquid Death released an album on Spotify called “Greatest Hates” made up of haters’ comments and product reviews the company has received online. Within three months, Liquid Death had more Facebook followers than Aquafina, and the ad had more than 3 million views.
He shot the first Liquid Death commercial for $1.5k and spent $3k on paid Facebook ads. Having worked on several viral promotions for Netflix, including campaigns for “House of Cards,” “Narcos,” and “Stranger Things,” Mike Cessario is familiar with eye-catching marketing. Liquid Death’s Branding: Nothing murders your thirst better than water Mike Cessario says the brand was initially designed for heavy metal and punk rock fans who immediately understand the humor behind the brand and its campaigns. This led him to create a water brand that the bands actually enjoy drinking while performing.Ĭessario’s background playing in punk and heavy metal bands influenced Liquid Death’s branding, which speaks to the straight-edgers that eschew alcohol and drugs. However, when speaking to the bands, he learned that they preferred to drink water while performing, but had to put water in an energy drink can due to their sponsorship requirements. Mike Cessario said that during the 2008 Warped Tour, he noticed energy drink companies heavily sponsor rock bands and rock tours. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. Former Netflix director Mike Cessario founded the brand back in 2018.
LIQUID DEATH TONY HAWK SKATEBOARD PRICE SERIES
A couple of weeks ago, Liquid Death announced they had raised $75 million in Series C funding round that values the water brand at more than $500 million.
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